Masvingo
Business Network is an online business network. The use of social
networking services in an enterprise context presents the potential of having a
major impact on the world of business and work (Fraser & Dutta 2008).
Social
networks connect people at low cost; which can be beneficial for entrepreneurs and small
businesses looking to expand their contact bases. The networks
will act as a customer relationship management tool for companies selling
products and services. The network will provide companies with good
opportunities to use social networks for advertising in the form of banners and
text ads. Since businesses operate globally, social networks can make it easier
to keep in touch with contacts around the world.
We will
use the highly recommended “brand networking”. It is the idea
that a brand can build its consumer relationship by connecting their consumers
to the brand image on a platform that provides them relative content, elements
of participation, and a ranking or score system. Brand networking is a new way
to capitalize on social trends as a marketing tool.
0 comments:
Post a Comment