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Monday 19 May 2014

ZMBN Background

22:40

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Masvingo Business Network is an online business network. The use of social networking services in an enterprise context presents the potential of having a major impact on the world of business and work (Fraser & Dutta 2008).
Social networks connect people at low cost; which can be beneficial for entrepreneurs and small businesses looking to expand their contact bases. The networks will act as a customer relationship management tool for companies selling products and services. The network will provide companies with good opportunities to use social networks for advertising in the form of banners and text ads. Since businesses operate globally, social networks can make it easier to keep in touch with contacts around the world.
We will use the highly recommended “brand networking”. It is the idea that a brand can build its consumer relationship by connecting their consumers to the brand image on a platform that provides them relative content, elements of participation, and a ranking or score system. Brand networking is a new way to capitalize on social trends as a marketing tool.

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